digisog

Paid media for charities and small businesses.

£500k+ raised for UK charities on Meta and Google.

Most clients come to digisog one of two ways: they have never run ads before, or they have, through an agency that charged a lot and explained little. Here, you get one specialist, a flat fee, and plain English on what is working and what is not.

what I do

Paid social on MetaFacebook and Instagram, prospecting through retargeting
Paid search and video on GoogleSearch, Shopping, Performance Max and YouTube
Google Ad GrantSetup and management of the $10k/month grant, for eligible charities
Audits and strategyA look at what is running and a plan to improve it
Ongoing managementOptimisation and reporting you can actually read

track record

£500k+
raised for charities
4.2×
return on fundraising spend
20
UK charities delivered for
6+
years in paid media

Across agency, in-house and freelance roles, managing £250k+ of ad spend across all sectors.

client work

Transforming Lives for Good
Coaching Academy prospectus campaign on Meta
8,574 prospectus views at £0.12 each, on a £1,000 budget.
A fixed enrolment deadline and no room for waste. Their tracking could not reliably record downloads, so I optimised for landing page views instead, with ads made to stop someone who had never heard of TLG. Reviewed weekly rather than left to run: turned off what was not working and added spend limits, so budget kept moving toward what did.
8,574Landing page views
7.02%Click-through rate
69,947People reached
Download the case study (PDF)
BLVCKROSE
Ongoing paid media partner on YouTube
Two releases, 317,000+ views, clicks up 22× as the partnership grew.
Small budgets against big view targets. Kept the audience wide and let the video do the work, rather than narrowing it down and pushing the cost up. What the first release taught us went straight into the second.
317k+Combined views
22×Clicks growth
<£0.002Cost per view
Download the case study (PDF)
Let's talk about your project

what clients say

Seyi took time to understand our context and what we hoped to achieve. His level of expertise gave us absolute confidence, as well as his commitment to the project. He regularly updated us on performance, optimised the campaign and shared learnings and recommendations. We’ll most certainly be working with Seyi again.

ModupeDirector of Marketing, Comms and Advocacy, Transforming Lives for Good

who you are working with

Seyi Ogunniyi

I’m Seyi. I have spent six years running paid media for UK charities, in agencies, in-house, and now through digisog. I have seen how often good causes are sold complexity they do not need, and charged for it.

So digisog is deliberately small. You work with me, not an account team. You get a flat fee agreed up front, and reporting that tells you what happened in plain English.

charities I've worked with

Across agency, in-house and freelance roles, including Comic Relief, Breast Cancer Now, Surfers Against Sewage, SANE and Acorns Children's Hospice.

In full: MND Association, Blood Cancer UK, Children with Cancer UK, CoppaFeel!, World Cancer Research Fund, Pancreatic Cancer Action, Bowel Cancer UK, Comic Relief, Acorns Children's Hospice, Chest Heart and Stroke Scotland, Headway, Retail Trust, Charities Aid Foundation, Soil Association, WWT, SANE, Wildlife Trust, Transforming Lives for Good (TLG), Breast Cancer Now and Surfers Against Sewage.

how I price

Flat fees, scoped by the work.

Never a percentage of ad spend. Ad spend is always yours, paid direct to the platform, separate from the fee.

Paid media
Audit / strategy
£350 one-off
Account review, written plan and recommendations, plus a call. Strategy only, no campaign build.
Quick campaign
£400 + ad spend
Up to 14 days, one platform, prospecting only. One summary report.
most popular
Single campaign
£750 + ad spend
Up to 6 weeks, one platform, plus retargeting. Weekly updates, end report, deck and wrap call.
Monthly management
£900 /mo + ad spend
Concurrent campaigns, continuous optimisation, monthly report and call. Three-month minimum.
Google Ad Grant charities only
Google Grant setup
£400 one-off
Account build, campaign structure, keywords, ad copy and compliance setup for the $10k/month Google Ad Grant. Charities only.
Google Grant management
£250 /mo
Ongoing optimisation, compliance monitoring, keyword and ad refresh, monthly report. Rolling monthly, no minimum.

Add-ons, scope and full terms are in the rate cards.

get in touch

Got something to run?

Tell me the cause, the budget and the deadline. I'll tell you honestly whether paid media is the right call and what it would take.

hello@digisog.com
digisog
hello@digisog.com